Profound Aesthetic

Today I came across my absolute favorite "cool Islamic wear" line! They're called Profound Aesthetic. I am normally all about Threadless tees - not so much wearing, but enjoying - but this line brings more to the table than just witty words & whimsical artWork (dang, couldn't keep that alliteration going...)

Their About Us: "Profound Aesthetic ® is a clothing brand founded on many grounds, but, principally behind the bona fide love of two things: everything art and the love of wisdom. It is a creative outlet of expression that carries weight with tremendous metaphoric connotation, delivered to the masses through the universal language of art.
Designed to inspire and spark innovation, each piece is carefully thought out to depict not only a visually appealing garment but also a powerful concept. This distinct combination defines the brilliance of The Profound Aesthetic Movement. Rendering a positive message, pushing the limits of intellectual creativity to fit an eclectic taste in fashion and mind. The result is a distinguished t-shirt that transcends all boundaries, suitable for every citizen of humanity. Come join the Profound Aesthetic Movement."

Excited?? here's a link to their site http://www.profoundaesthetic.com heads up: this is probably the most well-made site you'll ever come across.

two of the concepts that I especially liked:

"A bold statement which beautifully encompasses a positive attitude. "Shoot for Stars, Peace and Exclusive Cars." Success is measured in many different ways to many different people. Whether it's having the ability to attain material possessions or just an overall feeling of being content, we believe that being successful is a state of mind. Reach for the stars, while keeping your feet grounded; obtain peace, first within your heart while allowing that positive energy to reach every individual you encounter, and, well, exclusive cars are just one way to enjoy the finer things in life and a reward for hard work. Work hard, play hard. Live life to the fullest."


"A bold statement by one of the most famous poets of all time: Rumi, an individual who spoke about love in every format known to man. In his work, he said it best, "Fi hi ma fi hi" translated as, "It Is What It Is". Sometimes in life you must accept things for what they are, learn to change the things you have control on and excel at everything you do. This statement is powerful, not a sense of hopelessness but a way to reflect on the way things have been gifted to man. Life is beautiful. Make it count."




If you like what you see, tell your friends, let's help these clever entrepreneurs keep doin' what they're doin' iA!